| HOSPITALITY INDUSTRY | HOTEL MARKETING Intercontinental Hotels Group taps Google Earth Using Google Earthtechnology, Intercontinental Hotels Group's guests can plan and book their travel anywhere in the world in just a few simple clicks. Visitors to IHG's website can download for free a unique tool that combines Google Earth technology with a special IHG hotels file. more... ONLINE TRAVEL | EUROPE European hoteliers focus on direct web bookings According to TravelClick, nn 2007, more than 30 percent of hotel bookings in Europe came from direct web booking - a trend expected to grow as consumers make higher-value purchases online. more... ONLINE TRAVEL | AMERICAS Travelport GDS partners with Hotels4U Travelport GDS reached a new agreement with accommodation-only website, Hotels4U.com to offer Worldspan-connected users extensive hotel and accommodation content worldwide. more... ONLINE TRAVEL | EUROPE Skyscanner maps on your website Europe based most popular flight search engine Skyscanner.net has just launched a new tool that allows third party websites to integrate Skyscanner flight functionality into their own sites. more... INTERNET MARKETING | PUBLIC RELATIONS How blogs are changing the face of PR Edelman's director of insights, Steve Rubel, explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad. more... INTERNET MARKETING | E-COMMERCE Marketing is changing Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first, says Charlene Li, co-author of Groundswell. more... | 
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