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Nobody Wants To Buy A Magazine At The Newsstand Anymore
Magazine newsstand sales plummeted 9% in the second half of the year compared to last year. Certain popular titles like Newsweek, Time, and W took it particularly hard, losing more than 30% of newsstand sales. While these sales aren't make-or-break for magazines, they contribute a fatter profit than subscriptions, since most subscriptions are sold at a discount to the cover price. This decline in sales explains, in part, why media companies are praying at the altar of the iPad and other tablets. The market for applications is gaining steam at the same time the market for physical magazines is dying. If publishers can get into the biggest online newsstands in the world, the theory goes, they can regain some of the vanishing sales. We'll believe it when we see it. Read » | |
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